Advertising and Growth Management
Manage your advertising budget with traceable decisions.
We combine bidding, channels, targeting, creative testing and conversion measurement in a single optimisation rhythm.
Problem
The situation clients face
Campaigns are changed frequently without first collecting data, conversion tracking is incomplete or reports do not show which decision to take.
Intended outcome
What does this work change?
An advertising operation with a defined budget limit, test plan, approval flow and commercial indicators.
Included in scope
Concrete work items
Channel and budget plan
Campaign architecture
Creative test plan
Conversion tracking
Optimisation and reporting
Process
A controlled flow from decision to delivery
Audit
Account structure, past performance, data quality and bidding structure are reviewed.
Plan
Channels, goals, budget, creative hypotheses and stopping rules are defined.
Launch and testing
Approved campaigns go live in a controlled way and a sufficient data window is maintained.
Optimisation
Results are interpreted against the commercial goal; changes are applied and logged.
Deliverables
- Account audit report
- Channel and budget plan
- Campaign/creative test matrix
- Conversion measurement check
- Monthly decision and performance report
What we need from you
- Authorised access to the ad account for named individuals
- Margins, targets and budget limits
- Approved brand assets
- Conversion and sales data
Estimated timing
Setup and audit take 2–4 weeks; management then continues in monthly cycles, following the agreed budget and approval rhythm.
Success indicators
- Number/value of verified conversions
- Customer acquisition cost
- Return on ad spend or cost per qualified enquiry
- Speed of learning from tests and applying the results
Out of scope and assumptions
- The media budget is not included in the service fee.
- We do not guarantee platform approval, auction outcomes or revenue.
- No budget increases or campaign launches are made without approval.
Example engagement framework
From scattered campaigns to a controlled test plan
For a product brand, conversion tracking is checked, campaigns are separated by objective and creative hypotheses are turned into predefined tests.
This scenario is a representative example that explains the method; it is not a claim about any client, revenue or performance result.
Frequently asked questions